Private label fragrance

Your brand's first scent, from 25 bottles.

Fill in the brief below. We write an original formula from it, send you three samples to start from, and make your first run. The samples are $66, and that comes off your first run.

01
The brief
The perfumes you love, what yours should smell like, who buys it, how many you need.
02
Three samples
One close to what you wear daily, one from another side of your brief, one stretch. 5 ml each, $66 for the set, credited in full toward your first run.
03
Your first run
Approve the formula and we make 25 bottles or more under your label, with the ingredient list your packaging needs.

Your taste

The perfumes you already wear tell us more than any description. We start here.

Perfumes you love

The one you actually wear most days

Perfumes you can't stand

A smell memory the brand should carry (optional)

The scent

Six quick choices. Skip any you haven't decided; that's what the samples are for.

How it should feel (pick any)

What's at the center (a flower, a wood, a citrus, a resin, a place)

How it opens

What lingers at the end

Sweetness

Off limits (pick any)

Describe it in your own words (optional)

Mood board link (optional)

Your customer

You might love it on yourself. It also has to fit the person buying it.

Who wears it

Their age

Three words for your brand

The bottle it would sit next to on a shelf (and how yours differs)

When it gets worn (pick any)

Constraints

Anything that rules ingredients in or out.

Natural ingredients

Allergies or sensitivities (optional)

Claims you need on the label (pick any)

The product

What you'll sell, how many, and at what price. This is what we quote from.

Strength

How many scents

Bottle sizes (pick any)

Bottle

Label

Box

First order, per scent

When you want to launch

Runs start at 25 bottles per scent, and the per-bottle price drops at 50 and 100.

Target cost per bottle (to you)

What you'll sell it for

Where you'll sell it (pick any)

State we'd ship samples to

About you

So we know who to send the samples to.

Your name

Brand name (if you have one)

Website or Instagram (optional)

Where you are

Anything else (the story, a deadline, a question)

An original formula

Written from your brief. Not a stock fragrance with your logo on it.

Yours alone

We never make your scent for anyone else. Want to own the formula outright? Ask for a buyout price.

From 25 bottles

Per scent, and the per-bottle price drops at 50 and 100. The $66 you paid for samples comes off your first run.

Reorders match

Your formula stays on file, so every reorder is made from the same recipe as the first.

Questions

Who owns the formula?

You get it exclusively: we never make or sell it for anyone else. We keep the formula on file so we can make your reorders. If you'd rather own it outright, ask us for a buyout price.

What does it cost?

The three samples are $66 for the set, and that $66 is credited in full toward your first run. The per-bottle price depends on the bottle, the box and the quantity, which is what the brief asks, so we quote it once we've read yours. It drops at 50 and 100 bottles.

What's the minimum order?

25 bottles per scent for production. The samples come before that, so you never commit to a run of something you haven't smelled.

Do you sell stock fragrances to relabel?

No. Every brief gets an original formula.

How long does it take?

Perfume needs a few weeks to settle after it's mixed before it's bottled, so plan on several weeks between approving a formula and receiving your run.

Can I sell outside the US?

Not with us yet. Selling in the EU or UK needs a registered Responsible Person and a safety report, which we don't provide. US brands only for now.